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The new Jimmy Choo collection is whack!

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When I think of Jimmy Choo, I think of sexy, funky, super high stilettos. I own a few Jimmy Choos and they are my fave go-to heels for a night out. That being said, I am not feeling the new Jimmy Choo collection. Sandra Choi, Choo’s longtime creative director notes that Choo is “moving away from the stiletto and into brogues, combat boots and skater shoes.” Huh? Why? If I want skater shoes, I’ll buy Jeffrey Campbell but my beloved Jimmy Choo should not move into the direction of flats and combat boots.

The new collection is called Choo.08 and it’s ugly and overpriced.

I do crave glamour and attitude in my running errands shoes but I don’t look to Jimmy Choo for those shoes. I get that Sandra Choi is looking to tap into a new market but it totally takes away from the glamour that I love about Jimmy Choo. It’s like she turned high-end heels into Steve Madden and I’m not here for it.

Peep Choo .08 and let me know if you’re feeling the new collection.

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The post The new Jimmy Choo collection is whack! appeared first on Style and Grace.


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